For people who watch movie regularly, you might have seen the HIP friends advert..
Basically ,it's abunch of ordinary people (NOT.. more like stereotypes) confessing and sharing their accounts of commiting the heinous crime of FILE SHARING in a AA type meeting. This is shot is such a way so people will be curious what HIP means and go check out their webstie and therefore increase the unique hits and therefore they can say the adverts work, even though not many real hardcore file sharer will stop file sharing..
Hello ? It's people like me who gong gong actually pay for Music/games/DVDs that should be wooed. You know CUSTOMERS who actually paid for your sports cars and condos. And instead of repaying actual customers and expanding the base with more value/cheaper price on your product, you waste money scaring and "educating' people who's are not going to pay you whatsovever..
phfff.. reminds me of a while back in HK(or is it taiwan) a bunch of Millionaires recording stars wearing black gathering in a wake setting , desmonstarting against music piracy...
idiots... if you want to stop piracy.. you should have make your albums cheaper and or charge by the song, so that people who just want the one GOOD SONG forced to pay for the other crap songs in your crappy album..
Back on topic I fart in the advert's general direction for their use of the carebear term "file sharer" thru out instead of thieves! Criminals! they've been implying..
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